I didn’t think I would
learn that much from my class, Interpersonal Communication, but you know, I have
learned something once again. I knew about people being persuasive through speech, but did you know that the Greek philosopher, Aristotle (384-322 B.C.), described three forms of rhetorical proof. Rhetorical proof are ways to support
a persuasive argument. Aristotle explained that persuasive messages could be
supported by appeals to ethos, pathos, and logos. Let me explain these three
appeals.
1) Appealing to Ethos:
Don’t you think that a speaker who appears to be
trustworthy and respectable is more persuasive than another speaker who is not?
The term, ethos, was used by Aristotle to refer to a speaker’s trustworthiness,
respectability, and moral personality. This is why speakers reinforce their
ethos since they know it will enhance their abilities in persuasiveness.
2) Appealing
to Pathos:
Don’t you agree that most people run on emotions? When
people are emotionally aroused, then new ideas are raised and enhanced. Pathos
was referred to listeners’ emotions since emotions are a major persuasive tool.
3) Appealing
to logos:
Don’t you agree that
people use their ability of reasoning? Humans have the capability to sort out
what’s right, what’s wrong, and what makes sense. People are more inclined to
go towards reasoning in their particular belief, behavior, and opinion level.
But, logical appeals aren’t always effective when it comes down to an
addiction, which influences and alters a person’s behavior. As you may have
guessed, logos refers to a listener’s ability to reason. But, what does reason
really mean? Reason means to think,
understand, and form judgments, which in all, is a process of logic.
I
knew that persuasiveness does involve a lot of work, but it involves a lot more
than I thought. Well, at least I learned the three areas that it involves in.
Maybe I’ll be better at persuading others now…..well, I’ll work on that. I’m
too shy to even really talk. So the shyness needs to go first, then the
persuading techniques will come next. If you want to learn more about Aristotle's persuasion theory, here are a few websites to check out:
http://sixminutes.dlugan.com/ethos-pathos-logos/
http://plato.stanford.edu/entries/aristotle-rhetoric/